Follow up on the latest improvements and updates.


Amperity was the first CDP to offer full production sandboxes to configure and test end-to-end data workflows in a safe environment. With Self-Service Sandboxes, we’re now giving you control over creating, deleting, and promoting sandboxes without the need to file a support ticket with a support rep.
Sandbox admins (now available as an add-on policy), DataGrid Operators and DataGrid Admin users will see a new sandbox management section under the Users & Activities tab. These users can now create, view, and access sandboxes directly from the product UI. Additionally, sandbox admins will be able to delete + update sandboxes and pull + promote changes.
image (7)
Learn more about Sandboxes in Amperity Docs or by watching the Learning Lab course.




Queries Tab

Segments Tab

Visual Segment Editor | Improved String Operators

We recently introduced significant updates to the VSE string operators. These updates bring three main improvements to make operators more versatile and user-friendly:
- Previously, there was only one in-list operator, but now ALL string operators in the VSE support both single and multiple values.
- We’ve renamed and consolidated operators to improve clarity and align them with their intended functionality.
  • is exactly — replaces both is and is in list
  • is empty — replaces both is null and is blank
  • contains — replaces is like
- In addition to all operators supporting multiple values, we’re also introducing two new operators for more fine-tuned pattern matching:
  • starts with
  • ends with
These improvements also apply to the
visual query editor
, and
filters in complex clauses
. These changes will not break any existing segments or functionality. A segment using the legacy operators will be automatically upgraded the first time it’s opened.
VSE Update
We are excited to announce AmpAi, our new AI suite that adds two new generative AI capabilities, Explore and Assist, to our existing AI-powered capabilities, Stitch and Predict.
With AmpAi, you can be confident that you are making decisions based on a trusted data foundation to determine the best way to engage with customers and power downstream AI technologies.
The AmpAi suite of capabilities is accessible and usable by everyone across the organization.
- Enables non-technical users and analysts to be more productive by building and customizing new data assets on the Amperity platform.
  • [New] AI Assistant
    - A new feature that is now available to all customers. Use natural language to quickly create, edit, and troubleshoot SQL queries for greater accessibility to your customer data. Early adopters have told us Ai Assistant improved productivity and data access by up to 8 hours a week. If you’re interested in turning this on, let your account team know. Learn More
- Empowers everyone across the organization by operating off of the same data truth to make decisions like a business owner with natural language.
  • [Coming Soon] AmpGPT
    - This feature will enable you to ask questions of the data such as, "Who are my highest CLV customers?" and "What actions have they taken?" Keep an eye out for more details on getting early access.
- Helps marketers understand what they need to do to build stronger customer relationships and improve retention. Learn More
- Unifies all data sources to create the highest data quality foundation to make business decisions. Learn more
In the coming months we will introduce more products under Assist and Explore to help further democratize customer data and make it accessible to all users in a privacy-safe way.
Read more about practically using AmpAi tools in the AmpAi blog post or check out the new AmpAi product page.
We're excited to share the availability of the Unified Paid Media Table to maximize match rates in Paid Media Platforms! The Unified Paid Media table is an optional table for the Customer 360 Database that builds customer profiles that contain
known, non-blocklisted, PII for each Amperity ID. This is different from the Merged Customers table, which contains only the
PII for each Amperity ID.
Why use the Paid Media Table?
Use the Unified Paid Media Table to help increase the total number of matched customers with your paid media campaigns. This approach works by sending paid media platforms all known PII about an Amperity ID, which increases matches as these platforms may use a different identifier to match a person rather than the "best" identifier. For example, platforms like Facebook and Google may be using a customer's Gmail to match a person rather than their work email.
Unified Paid Media Screenshot
Now you can view which workflow is running Stitch in the "Recent Activity" log on the Stitch tab. There is now a link to "View workflow" that takes you directly to the workflow.
image (5)
To help improve visibility of manual user workflow actions, we recently launched enhancements to the audit-log so that the following workflow actions are now recorded and surfaced when accessing the audit logs from the admin tab "User Activity":
  • Resolutions / Retries:
    An event is now recorded any time a user takes a manual workflow resolution action or retries a workflow.
  • Launching Domain Data Deletion Workflows:
    An event is now recorded any time a domain data deletion workflow is kicked off via the "Delete Records" modal on the Sources tab.
  • Workflow Alert Configuration:
    Audience and subscription created/updated events are now recorded any time workflow alert configuration (including email recipients and/or slack recipients) are updated via the "Configure alerts" modal on the workflows tab.
  • Launching CCPA Deletion Workflows:
    An event is now recorded any time a manual CCPA deletion workflow is kicked off.


Sources Tab

Platform Update

Sources | Landed Files Retain Source Information

We retain more information about landed files in the ID to make it easier to understand its source. The file IDs of all newly landed files are now:
  • Suffixed with the original source filename.
  • Grouped with a prefix corresponding to the id of the courier job that landed the file.
For example:
  • landing/all/cb-20231127-76433-Lu1ri/8-54-datawarehouse_20231120010021.csv
This new format supports faster explorability, filenames extractable in queries, and easy to understand failures.


Platform Update

New Version History Page

A version history is now available for DataGrid Operators. Here, users can view all configuration changes within their tenant - including when the change was made, who made it, and what specifically changed.
View it by selecting "Version History" in the settings menu (kebab) in the upper-right hand corner of the screen.
Version History Screenshot
We recently launched the ability to manually delete data from domain tables right from the Sources page to give users more flexibility when managing record volumes. There are several methods for deleting data:
  • Records older than a certain date
  • Records between a certain date range
  • Set value of any field with selected conditions (e.g. is, is not, is in list, is not in list, is NULL, is not NULL, etc.)
Before launching a deletion workflow, users can preview a sample and get a summary of the records they wish to delete.
Note: Only users with the new custom policy "Allow source data deletion" can delete data. This policy can be added to the DataGrid Operator role.
1) On the Sources tab, scroll down to the "Source domain tables" section and select the option menu next to the table you want to delete data from. Then click "Delete records".
Delete Domain Table Data 1_Updated
2) Select the record criteria and click "Preview deletion" to get a quick view of the data you will delete. click "Delete records" once satisfied.
Delete Domain Data 2_Updated
3) One last warning will appear. Click "Remove records" to finalize the deletion of the records.
Delete Domain Data 3_Updated



Workflows Tab

Workflows | Workflow stopping now available

We’re excited to share that running workflows may now be stopped from within the workflow page. Stopped workflows may be resumed via a workflow resolution. More details are available in our workflow documentation.
Workflow Stopping 1
Workflow Stopping 2
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