Our inaugural Quarterly Release is here - Spring '25! We are adopting a seasonal release cadence to give you a more predictable and impactful product experience.

Review the full announcement or read on for a summary of key updates along with more detailed descriptions:

The Stitch Benchmarking UI allows Datagrid Administrators to understand how well Stitch is performing both in a run state and during implementation. It reduces time-to-value by allowing users to quickly configure Stitch and continue to iterate over time. Once Stitch configuration is complete, Datagrid Administrators can understand Stitch performance over time and make configuration changes as needed to maintain a high level of performance.

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Set up rules-based identity resolution that supports broader operational use cases that require stricter matching criteria, like loyalty or clienteling, with precise control over how customer records are matched and merged across your data sources.

Target and segment customers using the identifier that best fits your needs (e.g., loyalty ID, order ID, or any other unique identifier). This capability delivers more precise audience segmentation and campaign targeting by allowing flexible identity selection tailored to your specific campaign goals, eliminating the need to share comprehensive universal identities for activation when specific identifiers will suffice.

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Programmatically trigger Amperity workflows including Stitch runs, data orchestrations, and campaigns through a comprehensive API. This capability provides precise control over workflow scheduling and execution, facilitating integration with other enterprise systems such as Databricks, Azure Data Factory, and similar technologies.

Docs | Training

Access unified customer data from Amperity directly in your existing Snowflake environment without ETL processes. This native integration uses Secure Data Sharing to make consolidated customer data instantly available in Snowflake, maintaining a single source of truth and building your customer data foundation.

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Upload your raw, unstructured customer source data- including complex field types like arrays, structs, JSON, or XML- and let our system handle the processing.

Real-Time Tables let you interact with, and activate on, real-time data as soon as it is sent into Amperity.

Docs | Training

Core Tables are now visible in run history for databases. The run history view allows users to get an understanding of when each table in databases were last run, skipped, or failed, and provides a visual indicator of how long the table has run for. Adding Core Tables into the database table run history provides a more complete picture of all table operations that happened within a database run without unexpected gaps.

We are pleased to announce that Inbound Bridge sharing from Snowflake to Amperity is now generally available to all customers! You are now able to directly load Snowflake data into Amperity via Secure Data Sharing. This functionality comes with a number of benefits including:

- Users can set up an inbound Snowflake Bridge share within minutes - bypassing the complexity of a legacy courier/feeds configuration.

- Snowflake Secure Data Sharing allows for a true zero-copy experience so you can add or revoke shared assets at any time as you see fit.

- The direct data access provided by Bridge allows for users to get Snowflake tables into Amperity extremely quickly. Once configured, Bridge allows for up to billions of customer records to be synced into Amperity Source tables and available for downstream processing within minutes.

Learn how to start using Amperity Bridge for Snowflake in our documentation.

This Amperity Bridge for Snowflake update is part of our larger Customer Data Cloud announcement. Read more about it here.

We are excited to announce Spark SQL availability within the Query Editor for Datagrid Administrators and Datagrid Operators. Now, you can write and test Spark SQL directly in Amperity without running several pieces of the platform. Since Spark SQL is used throughout Amperity to process data, the ability to run queries using the same query engine means that you get to see the exact same query results that Amperity will see when running jobs, saving you time and toil.

Presto SQL remains the default engine for querying, but you now have the option of using Spark SQL as your query engine. Using Presto in queries to test SparkSQL was error-prone due to syntax and performance incongruities that were difficult to identify without running and/or failing multiple potentially costly jobs.

To get started, edit any query in the “Queries” tab. You will now have the option to select Spark SQL as your query engine in addition to Presto SQL. To use, simply start a Spark session and begin running Spark queries.

We are excited to share two UI updates within workflows:

The new “Configured” tab lets you immediately see important information about all your configured workflows, such as run status and schedule. This provides at-a-glance visibility into recent failures and timing across different workflows. You’re able to see the last run status of your configured workflows, with a link available to the latest run to help drill down further if need be.

When you click into a configured courier group workflow, you will also see that the dialog has been given a facelift. All configuration previously available in the courier group dialog is still present, such as general scheduling configuration as well as source data configuration (couriers and Bridges). Previously, however, it was difficult to piece together courier groups with orchestration groups, Profile API indexes, campaigns, or predictive models that had been configured to run as part of a courier group workflow. The new “Activations” tab within the configured workflow dialog lets you see at a glance all of the activations configured to send data downstream as part of a particular courier group workflow. This gives you the full end-to-end picture of what data sources comprise a workflow, and what destinations a workflow will send to.

Learn more at our workflow documentation or courier group documentation.

You can now receive alerts when campaigns complete or when campaign runtimes exceed a configured threshold. This lets you know that your campaigns are finished sending or if there are any anomalous runtime issues with your campaigns, without having to watch campaigns in Amperity.

Campaign success and duration alerts are available under “Advanced campaign settings” from the “Automated workflow alerts” dialog in the Workflows page.

Learn more in the Amperity Documentation.

We are excited to announce recent updates to campaigns that make creating, updating, and generally using campaigns easier:

You now have the option to send a campaign right away without changing its schedule. Sending a campaign using the "Send now" option won’t impact your existing schedule. Also, snackbar notifications let you know that the campaign is starting without the need to have the 'Recent Activity' sidebar open.

We’ve added a “Recently used” section to the top of the destinations dropdown that pulls the most recently used destinations across all campaigns. As you begin editing, we also add any destinations configured in the current campaign to the top of the list. For the majority of campaigns, the destinations you’re sending to will be right at the top of the list.

We’ve now introduced the ability to re-order campaign attributes by dragging and dropping the rows in the attribute editor. This allows you to more easily update the order of the fields being sent to downstream systems.

You can now “Reset” the selected attributes for an existing campaign back to the defaults. This is helpful when using campaign attribute templates, which allow users to configure the default attributes that get selected for a given destination when setting up a campaign. While attributes are often unchanged from one campaign to the next, there are times when you might want to reset customized campaign attributes to the default template. Some use cases include:

Within the campaign editor, you have the option to select segments for inclusion or exclusion. A user can click on these segments to see the Visual Segment Editor (VSE) criteria or SQL, but they can’t navigate directly to the segment to see any additional information. We have now added a link to the segment insights page, which opens in a new tab so that a user’s current campaign session doesn’t get interrupted.

The search functionality in the campaigns tab can now be searched by the destination type or destination itself. This change goes beyond just the destinations list and is now true for any filterable attribute. If the filter attributes are grouped, then the search will work over both the individual items in the list as well as their group labels.

When creating a campaign directly from a segment, the name of the campaign will now default to the original segment name.

The Users and Activity tab has been updated to Settings. It now includes sub-tabs for quick navigation to Users, Security (SSO Groups, Resource Groups, and API Keys), Credentials, Sandboxes, Integrations (BI Connect and Slack), and Activity Log.

Now you can let AI take a first pass at writing your field descriptions in database tables. AI takes into account information about upstream tables, passthrough table schemas, and other information to generate detailed descriptions. Field descriptions also help AI Assistant reason about tables better.

We’re excited to announce updates to our UID 2.0 Integration, which now allows for UID 2.0 credentials to be created in Amperity. UID 2.0 allows companies to safely target and influence audiences across the open internet through the use of tokens rather than directly identifiable information (DII) such as email or phone number. Amperity’s native integration improves closed-loop measurement of customers in the UID network.

With these updates, you can now enable upstream UID2 generation, allowing UID2s to be generated as a part of the Amperity Paid Media data asset. Once enabled, UID2s will be generated in bulk and refreshed regularly as part of the daily workflow. This means they can be connected back to an Amperity ID and orchestrated or activated in a campaign, regardless of connector.

UID2 settings are available in the "Customer 360 --> Databases" sub-tab in the top-right corner next to Help.

Unified ID 2.0 (UID2), developed by The Trade Desk, provides a mechanism to refer to individuals by a token representing a piece of their DII such as email or phone number. These tokens are growing in usage by companies in a post-cookie world to provide activation and measurement at an individual level.