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Quarterly Release
Announcing Amperity’s Summer Release '25
Our Quarterly Release is here - Summer '25! In this release we are introducing major enhancements across orchestration, segmentation, and data activation.
Review the full announcement or read on for a summary of key updates along with more detailed descriptions. Here's a summary of the features released:
- Campaigns are now Activations and Other Improvements
- Destination Improvements and UI Updates
- Amperity Journeys
- Segments AI Assistant
- Profile API
- Real-Time Tables
- Amperity Bridge for BigQuery
- Amps Alerting
Campaigns are now Activations and Other Improvements
- Please note that the “Campaigns” tab has now been renamed the “Activations” tab.Campaigns can now run every 3 hours and Orchestrations every 15 minutes, allowing for more frequent connection with your customers. Scroll to the bottom to see how you can find your campaigns.
- Docs
Destination Improvements and UI Updates
- Please note that Orchestrations will be moved from within the "Destinations" tab to the new "Activations" tab. This change will roll out over the next weekDestinations have also been improved to deliver a more intuitive self‑service, guided UI, and setup process for outbound data workflows. Scroll to the bottom to see how you can find your orchestrations.
- Docs | | Training
Amperity Journeys
- Journeys is a visual, no‑code canvas that lets you map and execute complex cross‑channel workflows. Whether it is a time‑sensitive customer experience like reminder emails or running sophisticated multi‑variant marketing tests across multiple channels, Journeys adapts to your use case and integrates with existing personalization tools. Journeys can run as often as every 3 hours.
- Docs | Training
Segments AI Assistant
- The new AI Assistant for Segments powers both technical and non-technical team members to quickly create and edit visual segments using natural language. Launch more campaigns and get insights faster.
- Docs | Training
Profile API
- Profile API now provides a more intuitive, scalable, and cost-effective way to find customer profiles through flexible, multi-criteria search to power real-time personalization and customer service, even with inconsistent identifiers.
- Docs | Overview Training
Real-Time Tables
- Now generally available, Real-Time Tables deliver live customer events into Amperity for instant segmentation and activation.
- Docs | Overview Training
Amperity Bridge for BigQuery
- Amperity Bridge is now available for BigQuery (just inbound from BigQuery to Amperity for now). This is a native data sharing integration that uses Google’s BigQuery Sharing for fast and secure access, without copying data or managing ETLs.
- Docs
Amps Alerting
- Amps Alerting is a new feature that allows you to set alerts and thresholds to monitor your Amps consumption. This only applies if you are on the Amps Consumption-based pricing.
How to find Campaigns in the Activations tab:
To find campaigns in the current experience, you must click the “Activations” tab and then select the “Campaigns” sub-tab.
How to Find Orchestrations once tenant is updated:
1) Orchestrations will no longer be found in the "Destinations tab" and the main sub-tab has been renamed “Destinations." Now this sub-tab only contains destinations you’ve set up.
2) Once your tenant is set up, you will find orchestrations in the "Activations" tab.
