Standard Email Engagement Data Tables and Semantics

We're pleased to announce our first suite of email engagement data assets. While you've always been able to ingest and organize email engagement in Amperity, until now we have not had a standard set of out of the box semantics and tables available for use. We've spent the last several weeks working with customers to define this new standard and are introducing it today.

Specifically, we are releasing:

A new set of email engagement semantics (email-event/ and email-summary/ ) available to be tagged on the Sources tab
A new set of core tables available to be added in the Customer 360 tab (Unified Email Events and Email Engagement Summary)
A new database template available to be added in the Customer 360 tab (Email Engagement Attributes)

With these new data assets in place, you can now consistently organize email data in a way that is connected to use cases that have the most value for your brand. This makes it easier for you to build campaigns and analytics based on email engagement and more consistently present a picture of your customer's interaction with your brand.

To build the email engagement data, you can either ingest the raw event data (e.g., opens, clicks, etc.) or summarized email engagements (e.g., opens_in_last_7days, most_recent_email_click_datetime, etc.). If you use email event data, Amperity will generate the summary table, and if you use summary data we can use that directly. One these tables are built, they are then available in the Customer 360 database as well as in the Visual Segment Editor for analysis, insight and actions.

Use cases include:

Finding the best email for a customer, based on engagement (Email Engagement Summary) - a future iteration will include out of the box compatibility with Unified Merged, but the data is available to be used today
Segmenting customers based on email engagement, for example, creating a campaign of customers who have opened/clicked an email in the last 30 days (Email Engagement Attributes)
Analyzing the relationship between email engagement and customer purchases (Unified Email Events)

To learn more about how to add email engagement tables, head to our docs [site.](url)