We’re excited to introduce the ability for users to pass Amperity campaign metadata (e.g., IDs and names of audience group) as customer attributes to marketing destinations.
Just as each customer profile is unified with an Amperity ID, each campaign membership list built from Amperity is logged with unique IDs for its treatment groups. These metadata attributes can be used downstream to generate unique attribution codes (e.g., URLs) that associate a specific customers' actions (e.g., email click through) to a campaign. This attribution functionality is crucial for marketers as the world shifts towards a cookie-less future.
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