Segments | New VSE Experience and Updates

We are excited to announce the recent release of a brand new Visual Segment Editor (VSE) experience that makes it easier to create, update, and compare segments. Here are some of the updates:

You can now compare multiple segments, view the overlap of these segments, and create new segments from that overlap. This feature helps answer the question of "who is in a specific campaign" and also helps paid media marketers better understand list management and audience overlap.

To use, go to the Segments Tab, select a segment, and click the “Compare” sub-tab. From there you can add segments and view the Overlap on the "Overlap" sub-tab.

You can now add exclusion criteria directly inside a segment. While this was previously possible via exclusions in campaigns, being able to set these options directly inside the VSE gives you more flexibility in your segmentation strategy and enables you to take advantage of segment insights. Additionally, it provides the ability to set exclusion criteria at the campaign sub-audience level.

You can now re-use existing segments when building new ones. This unlocks a variety of use cases and simplifies aspects of the segment-building process. Now, even if you've set up 10 different segments targeting 18-25 year olds and want to expand the age-range to 18-35, you only need to define this sub-criteria separately and then reference it across different segments. When changes are necessary, update one segment and see your changes reflected across all others.

Additionally, this feature unlocks a few new capabilities within both segments and campaigns:

The VSE can filter customers upon specific transactional attributes such as “Has Purchased” or “Repeat Purchase”, but previously you couldn't tailor this at the tenant level. Now you can now select any field in the UIT that you would like to use while working with transactional attributes. These will show up directly inside the VSE and will work for all existing transactional behaviors available today.

To set these settings, on the “Segments” tab click Segment settings in the upper right corner.

We added a new “currency” setting to any database. This setting defaults to “USD” but can be quickly changed to a handful of common currencies, or set to a custom currency symbol. There’s an option to “Show both symbol and currency code,” which would render the currencies like this: “$CAD11.81”. With this set, anywhere Amperity shows currency values will now reflect the symbol configured for that database.