Campaigns | Send Audience Lists as a Single File

We recently introduced the ability for campaigns to send audience lists as a single file. Our team is constantly looking for ways to improve your experience across the stack, and this update makes managing audiences in downstream systems much easier.

Each separate audience file sent to certain downstream apps requires its own separate list and workflow to be built. For campaigns with multiple sub-audiences, this generated multiple lists and additional work. Now a single file can be sent with all sub-audiences.

This functionality can be enabled in the "Edit Data Template" modal under the new "Campaign Settings" section. Once the data template is configured with the new setting, any campaigns that use it will aggregate any audience lists going to that destination before orchestrating it out.