C360 | Unified Paid Media Table for Paid Media Campaigns

We're excited to share the availability of the Unified Paid Media Table to maximize match rates in Paid Media Platforms! The Unified Paid Media table is an optional table for the Customer 360 Database that builds customer profiles that contain known, non-blocklisted, PII for each Amperity ID. This is different from the Merged Customers table, which contains only the PII for each Amperity ID.

Use the Unified Paid Media Table to help increase the total number of matched customers with your paid media campaigns. This approach works by sending paid media platforms all known PII about an Amperity ID, which increases matches as these platforms may use a different identifier to match a person rather than the "best" identifier. For example, platforms like Facebook and Google may be using a customer's Gmail to match a person rather than their work email.

Learn more here: https://docs.amperity.com/datagrid/table_unified_paid_media.html