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Quarterly Release
Announcing Amperity’s Fall Launch '25
Our Fall 2025 Quarterly Launch is here! In this release we are unveiling Real-Time Profiles, a complete customer view that combines Amperity’s AI-powered identity resolution with real-time event streaming.
Review the full announcement or read on for a summary of key updates along with more detailed descriptions. Here's a summary of the features released:
- Real-Time Profiles
- Event-Triggered Journeys
- In-Session Personalization
- Custom Segment Metrics
- Outbound Bridge for BigQuery
- Bring Your Own Storage (BYOS) for Azure
What Are Real-Time Profiles?
For the first time, brands can recognize customers instantly and respond in the moment with full context. Every booking, click, loyalty update, or on-property interaction updates instantly, so every touchpoint connects back to the customer’s full history.
Our product team spent the summer enhancing our customer data cloud to enable real-time profiles. Read about the details here.
In summary, live customer signals flow through event streams directly into Amperity's AI-Powered Customer Profiles the moment they occur, often within milliseconds of ingestion. These are saved as custom attributes on the profile, like
Recently Abandoned Cart
or Birthday Approaching
. The result is a continuously updated profile that's both complete and instantly actionable.Real-time profiles are currently available by request only. Please reach out to your customer success rep if you are interested.
What Real-Time Profiles power in the Fall 2025 release
Event-Triggered Journeys
- React to customer actions as they happen, up to the sub-second. Event-Triggered Journeys let marketers trigger personalized experiences based on complete customer context, not just isolated events. Recover abandoned carts, deliver upgrade offers at check-in, or send tailored pre-trip messages using real-time signals.
In-Session Personalization
- Adapt websites, apps, and offers mid-session as new customer data flows in. Use real-time profile updates to personalize sort order, bundles, and messaging based on loyalty tier, purchase history, and current browsing behavior up to sub-second. All while the customer is still engaged.
Additional Fall enhancements
Custom Segment Metrics
- Define and track the metrics that matter most, from lifetime value and purchase frequency to loyalty engagement.
- Docs
Amperity Bridge for BigQuery
- Amperity Bridge is now available for BigQuery Outbound (Inbound from BigQuery to Amperity was already available). This is a native data sharing integration that uses Google’s BigQuery Sharing for fast and secure access, without copying data or managing ETLs.
- Docs | Training
Bring Your Own Storage (BYOS) for Azure